Back after 3-weeks break... Did you miss me?
February was all about figuring things out. Letting go of past experiences and embracing new ones. Don't miss the BONUS at the end.🤗 Don't forget to share it, if you like it.
Hey You💜,
It’s been a while I wrote to you. I went all gung-ho when I started my newsletter but got lost somewhere in between. Never really imagined I would take a break, but I think I needed to step back.
But onto a new beginning in March 2024. Apologies for not speaking with you.
(If you haven’t subscribed yet, please do 🤗🤗)
Figuring things out
February was all about figuring things out. I took a long break from writing my newsletter because I was somehow stuck with an imposter syndrome. It was also a time for me to figure my priorities and get my life back.
Jan 2024 was a rollercoaster of emotions and trust me YOU don’t want to be there. Left a few bonds behind permanently, rekindled the spark with old bonds, underwent friendly-therapy thanks to my best friend, and managed to do some good work with existing clients.
It was about figuring out what matters to me the most.
But why should it matter to YOU?
Well, for beginners, I know somehow you are battling your own demons. You are trying really hard to figure out your journey. And know that I am here with you. 🤗
Despite all odds, I am making my peace…
I have taken up 2 pro-bono accounts for LinkedIn branding. Here’s a little something that is working (and may help you too)❤️
Beside the standard profile optimization, I experimented with short text posts this time.
I made a 3X2 content calendar - 3 posts in one week and 2 posts in the other. The response was pretty good because it reached more people within the network and outside.
Instead of working on one typical ICP, we figured two we would like to target through every alternate post. (Leaders & Learners)
Did not share any personal story but the person’s life, but shared posts with a story. (Stories build conversations, trust me)
Did limited outreach but massive engagement on both types of audiences. (Result: Got ‘Interesting views’ from the top leaders in their industry)
These are small steps, but keep a track of your ‘interesting views’ section because it will help you understand what type of audience you are attracting.
Getting back on my feet…
(Yup, I have big crush on ellipsis🥰)
Thank you for staying till here. I look forward to speaking with you real soon in my next edition that goes out on 8th March - International Women’s Day.
Until later… Ciao!
Cheers,
Yours truly❤️
PS: Here’s your BONUS 😍. Grab your copy of a Sample Content Calendar for LinkedIn to help you get started